Chapter 3 Summary

         Chapter3 summarizes the effects of line and balance in display. Line is a direction. Lines can be vertical, horizontal, curved, or diagonal. The way in which lines are used and combined can determine the success of the display. Vertical lines convey a sense of elegance and refinement. Horizontal lines represent easygoing, restful qualities. All in peaceful and calm in horizontal presentation. Curved line eludes grace, charm. and femininity. The diagonal line is a line of action and projects a strong, dynamic sense.  A well designed display is always balanced. To create balance you need a good contrast, proportion and rhythm.