Chapter One Summary

             Chapter 1 summarizes exactly what display and visual merchandising is. Display or visual merchandising shows merchandise and concepts at their very best, along with the end purpose of making a sale. Display has gone through many of changed through the year, but today display is focusing on how to sell "reality". Being a visual merchandiser you have to understand the store image and why shoppers want to shop at a specific store. The visual merchandiser is not selling any one piece or merchandise, but the idea that any purchase from a store will ensure success. In the past couple of years display people are becoming more computer savy and immerse themselves in the computer age. Modern innovations are changing the industry drastically.