Chapter 5 Summary

           Chapter 5 summarizes the different types of display and display settings. A one item display is the showing and advancement of a single garment or any single item. It might be a garment designed by a top designer, a one-of-a-kind piece of ceramic or jewelry, or a new automobile. A line of goods display shows only one type of merchandise, although they may be in a variety of designs or colors. In a related merchandise display, separates, accessories, or other items that “go together” are displayed because they are meant to be used together, because they are the same color, or because they share an idea or theme. A variety, or assortment, display is a potpourri of anything and everything. It is a collection of unrelated items that happen to be sold in the same store. A promotional display can be a one-item, a line-of-goods, a related merchandise, and even, for store wide sales, a variety type of display. The display advances or emphasizes a particular concept, trend, or item. An institutional display helps further the store's image. It is a sign of goodwill toward its neighbors and the neighborhood. It shows the store as a concerned party interested in the welfare of the community. A realistic setting is essentially the depiction of a room, area, or otherwise recognizable locale, reinterpreted in the allotted display area, either in the windows or inside the store. A fantasy setting can be as detailed or as suggestive as the display person, budget, and time permit. It is creative, it does require thought, energy, and lots of planning, but it can be very rewarding.