Chapter 7 Summary

             Chapter 7 sums up the window construction of a display. A closed-back window is the typical display window, with a full back wall, sides, and a large plate glass window facing the pedestrian or street traffic. It is also known as an enclosed window. A small store may have a single display window, or a pair of windows, often separated by the entrance into the store. Larger stores, some specialty stores, and downtown department stores will often have a “run” or group of windows called a bank of windows. The back of the traditional display window goes from floor to ceiling and is usually fully constructed. Some stores have removable panels closing their windows so they can, when they want, change from a closed-back window to an open-back window, or convert the display space into selling space. he window lighting equipment is often set into the ceiling. It may be an electrified track on which the lamp housings can be moved back and forth to target the light where it is needed. Stores that do not want to change large windows too often or that are limited in staff find it expedient to mask off these windows and do small shadow-box presentations of accessories and separates. An open back window has no back wall, offering a direct view into the selling area beyond. Much of what has been written about the closed-back window is relevant to the open-back window. A shadow window is a small, elevated window used for the close-up presentation of special merchandise or accessories. The size varies, but it is usually about 3 feet by 5 feet.